Privacy Policy

1. About This Privacy Policy

Superior Acura of Omaha, doing business as Acura of Omaha ("Acura of Omaha," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information and describes choices and rights that may be available to you.

This Policy applies to www.acuraofomaha.com and related digital services that link to this Policy, as well as information we collect when you contact us by phone, email, text message, chat, or in person at the dealership.

It also covers information we receive from other sources in connection with vehicle sales, service, financing, marketing, customer support, and related dealership activities.

Personal information generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with you or your household. It can include contact information, vehicle interests and transaction information, and identifiable online activity.

Additional notices may apply to particular activities. For example, information collected in connection with certain financing or leasing activities may be governed by separate financial privacy notices and applicable federal or state financial privacy laws. Employment and job-applicant information may also be covered by separate notices.

2. Notice at Collection

The categories below describe personal information we may collect. We collect only the information relevant to your interaction with us, so not every category or example applies to every person.

We do not retain personal information longer than reasonably necessary for the disclosed purposes. The criteria above are applied together with the nature of the information, our relationship with you, transaction and warranty obligations, legal and recordkeeping requirements, fraud and security needs, dispute-resolution needs, and applicable limitation periods. We may retain limited suppression or preference records as necessary to honor privacy or marketing choices.

3. How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you research vehicles, submit a lead or contact form, request pricing or an offer, schedule a test drive or service appointment, request a trade-in value, apply for financing, purchase or lease a vehicle, service a vehicle, communicate with us, or visit the dealership.
• Automatically from your browser or device through cookies, pixels, local storage, tags, server logs, and similar technologies.
• From manufacturers and distributors, customer relationship management and dealership management systems, inventory and vehicle-data providers, finance companies and lenders, credit reporting agencies where authorized, trade-in and valuation providers, vehicle-history providers, service and appointment providers, and other vendors involved in a transaction or service you request.
• From advertising, analytics, social-media, referral, lead-generation, and marketing partners, including information about the source of an inquiry or advertising campaign.
• From public records and other lawful sources where relevant to a transaction, fraud prevention, compliance, or customer service.

4. Website Activity and Customer Journey Information

When you interact with our website, we and our service providers may collect information about your browsing and shopping activity, including pages visited, vehicles viewed or searched, advertisements or offers viewed, buttons or links selected, referring websites or advertising sources, date and time of visits, device and browser information, IP address, form interactions, and other website activity.

If you later identify yourself, such as by submitting a vehicle inquiry, requesting pricing, requesting a quote or certificate, scheduling service, submitting a trade-in request, initiating a finance-related request, using chat, or otherwise contacting us, we may associate prior or subsequent website activity with the information you provide.

We may use this information to respond to your request, understand your interests, personalize assistance, provide relevant vehicle or dealership information, improve our website and services, measure advertising and website performance, detect fraud or misuse, and assist dealership personnel in responding to your inquiry.

5. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• Provide and improve our website, dealership services, and customer support.
• Respond to vehicle, pricing, availability, trade-in, financing, test-drive, service, parts, and other requests.
• Prepare or deliver quotes, offers, certificates, appointment information, transaction documents, and requested communications.
• Manage customer relationships, transactions, service histories, warranties, recalls, ownership support, and internal records.
• Personalize website content and dealership assistance based on vehicles or services in which you have shown interest.
• Measure website, campaign, and advertising performance; understand traffic sources; conduct analytics and business planning.
• Maintain security, prevent fraud, troubleshoot systems, and protect customers, employees, the dealership, and our service providers.
• Comply with legal obligations, respond to lawful requests, resolve disputes, enforce agreements, and establish or defend legal claims.
• Communicate about our products, services, offers, and events where permitted by law and consistent with your communication preferences.

6. Quotes, Offers, Certificates, and Communications

If you request pricing, an offer, a certificate, availability information, a test drive, service, or another response, we may use the contact information you provide and information about the vehicle or service you selected to prepare and deliver that response by email, text message, telephone, or other requested channel.

A quote, offer, certificate, payment estimate, trade-in estimate, or similar communication may be subject to separate terms, availability, qualification requirements, expiration dates, taxes, fees, financing approval, lender requirements, and other disclosures presented with the communication. This Privacy Policy describes the handling of personal information and does not alter the commercial terms of an offer or transaction.

7. Cookies, Analytics, Advertising, Sale, and Sharing

We and our vendors may use cookies, pixels, tags, local storage, server logs, and similar technologies for website functionality, security, analytics, personalization, advertising, attribution, and measurement. These technologies may collect identifiers and online activity and may recognize a browser or device over time and across websites or services.

Some advertising and analytics providers may independently use information collected through our website in accordance with their own privacy practices. Disclosures of online identifiers, website activity, approximate location, vehicle interests, or inferences to advertising partners can be considered "sale," "sharing," or processing for "targeted advertising" under certain state privacy laws, even if no money is exchanged. Where required, we provide an opt-out mechanism and honor qualifying opt-out preference signals.

You can use browser settings and any cookie/privacy controls made available on our website to manage certain technologies. Blocking some technologies may affect website features. Browser settings do not necessarily exercise legal opt-out rights unless they transmit a signal recognized by applicable law.

8. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients as reasonably necessary for the purposes described in this Policy:

• Website hosting, technology, analytics, communications, cybersecurity, customer-support, and other service providers or contractors acting on our behalf.
• Vehicle manufacturers, distributors, affiliated dealerships or dealer-group entities, customer relationship management and dealership management providers, inventory providers, and other automotive partners involved in dealership operations.
• Lenders, finance companies, credit reporting agencies where authorized, payment processors, insurers, warranty and protection-product providers, title/registration providers, and other parties involved in a transaction you request.
• Service schedulers, trade-in or valuation providers, vehicle-history providers, roadside or connected-service providers, and other vendors whose services you request or use.
• Advertising, social-media, analytics, and marketing partners, subject to applicable privacy rights and choices.
• Government agencies, regulators, courts, law enforcement, or other parties when required by law or reasonably necessary to protect rights, safety, property, security, or legal claims.
• A buyer, successor, lender, adviser, or other relevant party in connection with an actual or proposed merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable legal requirements.
• Other parties at your direction or with your consent.

When a vendor acts as our service provider or contractor under applicable privacy law, we require appropriate contractual restrictions regarding the use and disclosure of personal information. A third party that independently determines how it uses information may be subject to its own privacy notice.

9. Text Messaging Privacy

If you provide a mobile telephone number and consent to receive text messages, we may use your mobile number to communicate with you regarding inquiries, requested information, vehicles, appointments, transactions, service requests, offers, or other communications permitted by your consent and applicable law.

Mobile information and text-messaging opt-in data and consent will not be sold or shared with third parties for their own marketing or promotional purposes. We may disclose such information to service providers, telecommunications providers, aggregators, messaging platforms, and other vendors as necessary to facilitate and deliver our text-messaging services, or as otherwise permitted or required by law.

Consent to receive marketing text messages is not a condition of purchasing goods or services. Message and data rates may apply, and message frequency may vary. You may opt out of text messages by replying STOP to a message from us. You may receive a confirmation message after opting out. For assistance, reply HELP or contact us using the information in the Contact Us section.

Text messages are generally transmitted through telecommunications networks without end-to-end encryption. Do not send Social Security numbers, payment credentials, or other highly sensitive information through ordinary text messages unless specifically directed to a secure process.

10. Sensitive Personal Information

We may collect sensitive personal information when reasonably necessary to complete a transaction or service you request, verify identity, process financing or payment, prevent fraud, or comply with law. Examples may include Social Security numbers, driver license or other government identification information, financial account information, and account credentials.

We use and disclose sensitive personal information only for purposes permitted by applicable law or as otherwise disclosed to you. We do not use or disclose sensitive personal information to infer characteristics about you for advertising purposes.

11. State Privacy Rights and Choices

The Nebraska Data Privacy Act may provide Nebraska consumers with rights regarding personal data, subject to the law's scope and exceptions.

• Confirm whether we process your personal data and access that data.
• Correct inaccuracies in your personal data.
• Delete personal data provided by or obtained about you.
• Obtain a portable copy of personal data you previously provided to us when the statutory conditions are met.
• Opt out of processing for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

How to Exercise Nebraska Privacy Rights

Online: https://privacy.nabthat.com/ (identify Acura of Omaha as the business).

Phone: 844-622-8428.

We may authenticate your request using commercially reasonable methods. If we decline a request, we will provide the explanation and any appeal information required by applicable Nebraska law. We will not unlawfully discriminate against you for exercising an applicable privacy right.

Universal Opt-Out Mechanisms

Where required by the Nebraska Data Privacy Act, we recognize qualifying consumer-enabled technologies that clearly communicate a choice to opt out of targeted advertising or sale, subject to the requirements and exceptions of that law.

Other State Privacy Rights

Residents of other states may have additional rights under applicable privacy laws. Where such a law applies to our processing, you may use the same request methods above, and we will process the request in accordance with applicable law.

12. De-Identified and Aggregated Information

We may create or use aggregated or de-identified information for analytics, research, business planning, advertising measurement, product or service improvement, security, and other lawful purposes. Where we maintain information in de-identified form, we do not attempt to re-identify it except as permitted by law, such as to test whether de-identification processes are effective.

13. Automated and AI-Assisted Technologies

We and our service providers may use automated technologies, including artificial intelligence or machine-learning tools, to support customer service, website functionality, analytics, fraud prevention, personalization, vehicle recommendations, communications, or other dealership operations.

Unless separately disclosed to you, we do not use generative artificial intelligence by itself to make decisions that produce legal or similarly significant effects concerning you, such as deciding whether you qualify for vehicle financing. Financing decisions may be made by lenders or finance providers under their own policies and applicable law.

14. Security, Children, and Third-Party Services

Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information appropriate to the nature of the information we handle. No website, network, transmission, or storage system can be guaranteed to be completely secure, and this Policy does not promise that a security incident can never occur.

Children

Our website and dealership services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. Where applicable law restricts the sale, sharing, or targeted advertising use of personal information of minors, we comply with those requirements.

Third-Party Services and Links

Our website may link to, embed, or integrate services operated by manufacturers, lenders, finance providers, service schedulers, trade-in providers, chat providers, social networks, or other third parties. When a third party independently collects or processes your information, its own privacy policy and terms may apply. We encourage you to review those notices.

15. Financial Privacy

This Privacy Policy does not replace any financial privacy notice we are required to provide under the Gramm-Leach-Bliley Act or other financial privacy laws. If you apply for financing or lease a vehicle, additional disclosures may explain how nonpublic personal information related to that financial product or service is collected, used, and disclosed.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services. The "Last Updated" date at the top identifies the current version. Where required by law, we will provide additional notice or obtain consent before using personal information for a materially different purpose.

17. Contact Us

For privacy questions, requests, or an accessible alternative format, contact:

This policy should be reviewed periodically and whenever the business materially changes its data collection, advertising, communications, or vendor practices.